Highlight to ask: answers about the exact words on the page
Visitors don't always know how to phrase a question. Sometimes they just point at a sentence. Here's how the Ask bar handles that, and how to write pages that get good answers.
Seyran Ghazaryan · Founder
Published Oct 14, 2026
The question is often a sentence they already read
Someone is reading your pricing page and stops at "installation included on standard orders". What counts as standard? They could scroll, open the FAQ, or write to you. Most people do none of those. They just leave with the doubt.
Highlight to ask removes that step. When a visitor selects text on a page with the Ask bar, a small button appears beside the selection with your name on it. Clicking it opens a short explanation card right there, next to the words they pointed at. The bar itself changes to read Ask about selected text, so they can type a follow-up instead.
What the explanation is built from
The card answers from the same sources as the bar: your pages, documents, Q&A and business details. The selected text tells it what to explain; it doesn't replace your content as the source. If your content doesn't explain the phrase, it says so rather than guessing.
From the card, Ask in chat carries the selection into a full conversation, quoted at the top, so the next answer can link to the page that has the detail.
Where it helps most
- Pricing and plan pages. Conditions, inclusions and the small print people want explained before they commit.
- Policies. Returns, cancellations and warranties, where one clause decides whether someone buys.
- Technical or trade terms. "Composite", "board-and-batten", "net 30". Words you use every day that your visitors might not.
Writing pages that explain well
You don't need to write differently for the bar, but two habits help:
- Keep the explanation close to the claim. If a page says "free site visits in our service area", make sure the service area is written down somewhere the bar can read, not only in an image.
- Say the condition with the promise. "Installation included on orders over 40 feet" explains itself. "Installation included*" sends people hunting for the asterisk.
Turning it off
Highlight to ask is on by default. In the bar's settings you can switch it off, or limit it to certain pages. Text inside form fields, and any part of a page you mark as excluded, never shows the button.
See it on the homepage, or add the bar to your site.
